CASE STUDY
Helzber Diamonds Transformation

 

Who is the Customer?

Helzberg Diamonds is a leading US based speciality jewellery retailer with over 160 stores nationwide. Known for personalised service, quality products, and customer-centric experiences, the brand's core mission is delivering emotional and meaningful customer experiences through its extensive retail footprint, e-commerce platform, and customised jewellery services. Founded in 1915, Helzberg has built a reputation for excellence over a century of operations.

What was the business problem?

Helzberg operated on a 20-year-old legacy ERP (Raymark) system, which was nearing obsolescence. With Raymark announcing end-of-support, Helzberg faced:​

  • Risk of system failure and data loss with no support​

  • High technical debt due to extensive customisations​

  • The legacy platform was not aligned with the company’s evolving digital, merchandising, or supply chain strategies.​

The project was a must-have, the time was of the essence, and Helzberg needed a future-ready merchandising platform that could integrate with its existing Oracle Retail suite of applications and support its complex product lifecycle, vendor relationships, and consumer experience objectives.​

Key Project Highlights:

SKU and Inventory Transformation​
The project served as a catalyst to redefine SKU family structure, improving future scalability and aligning with digital commerce objectives. ​

Inventory Control & Visibility​
The correlation between inventory accuracy and customer satisfaction is especially critical for Helzberg; hence, effective inventory control was vital due to the nature of their products and the high volume of special orders and customisations required for each customer. This challenge was addressed through a tightly integrated solution and the Supply Chain Hub, which improved supplier collaboration by increasing visibility into order status, invoicing, and fulfilment.​​

Custom Extensions with R-Hub​
As a speciality retailer with over 20 years of unique business processes, Helzberg required tailored solutions to support areas such as special events and custom jewellery workflows, etc. Leveraging our R-Hub accelerator, built on Oracle RDS, APEX, and Next-Gen REST APIs, we enabled a seamless transition of these long-standing workflows to the cloud while preserving the flexibility and personalisation critical to Helzberg’s business.

Oracle Retail Solutions & Technologies, delivered from OLR global teams (EU, India, Mexico and the US): Data Integration, DevOps on Oracle Cloud, Enterprise Data Management, Enterprise Performance Management, Integrated with Oracle Cloud, Microsoft Applications to Oracle Cloud, MySQL Enterprise Edition, OCI Business Analytics, Data management, Integration, Migration, Security, Oracle Database to Oracle Cloud, Assortment Planning Cloud Services, Brand Compliance, Customer Engagement Cloud Service, Inventory Planning Optimization Cloud Service, Lifecycle Pricing Optimization, Merchandise Financial Planning Cloud Service, Merchandise Cloud Service, Order Management Suit Cloud Service, Store Inventory Operations, Xstore Point of Service, Oracle Cloud VMware Solutions, Procurement, Product Lifecycle Management, Project Portfolio Management, Sales Automation, Service Cloud, Validate Integration for Oracle Retail

What was the outcome?

Helzberg Diamonds’ Oracle Retail transformation stands as a blueprint for legacy modernisation in speciality retail.​
With OLR as a trusted partner, Helzberg successfully upgraded its enterprise engine, future-proofing its operations while maintaining the unique qualities that define its brand and low shrink numbers.

Value delivered by OLR:

OLR’s deep Oracle Retail expertise enabled Helzberg to:​

  • Achieve a successful Big Bang Go-Live across 160 stores with zero downtime​

  • Accelerate delivery using proven implementation accelerators, seamlessly transitioning from legacy ERP to Oracle Cloud​

  • Maintain momentum despite increasing project complexity​

  • Deploy integrations with Oracle RDS, APEX, and modern APIs​

  • Future-ready architecture aligned with digital and omnichannel demands

Ongoing Support

Post go-live, OLR continues to provide hypercare and long-term support, addressing new business requirements as they emerge.


Published: 08/10/2025