OLR was asked to create a dynamic Front-End driven by an api backend, making sure that SEO was not effected. We decided on a single page architecure and chose React as the best of breed technology fit for this purpose. We created a fully isomorphic React app from the ground up, the server rendered app allowed us to meet the SEO requirements and gave the added benefit of a perceieved performance improvement. We followed an atomic principle whilst building the site, so everything was broken down into reusable components that were included into the views (pages) in the order prescribed by the content editors. A testament to how dynamic the site was is that Lego were able to transition the front end components to another site on the same service layer with the new look and feel with minimal changes. Return on investment, speed and re-usability is what we like to see.

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