Wiggle

Oracle Merchandising

UK headquartered online tri-sports retailer Wiggle is experiencing tremendous hyper-growth. Founded in 1999, Wiggle recently completed its acquisition of Chain Reaction Cycles (CRC), making it the world's largest eCommerce player specialising in the bike/swim/run sector, offering over 60,000 products for everyone from children to elite athletes looking for a 'one-stop shop' for tri-sports.

In just 15 months, Wiggle went live with its new retail platform comprising of Oracle Retail Merchandising System, Oracle Merchandise Financial Planning and Buyer's Workbook (a unique workflow-based UI from OLR which streamlines the buying process and provides end-to-end visibility from planning and commitment, to purchase order creation).

This new retail platform formed part of Wiggle's strategic objectives which also included Oracle Fusion Financials & Procurement and Oracle Business Intelligence, delivered in an Hitachi-provided 'Private Cloud' environment.

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