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INTERNATIONAL CHILDREN'S RETAILER


This leading toy and children's products retailer sells merchandise in 875 stores in the United States and Puerto Rico, and in more than 625 international stores and over 140 licensed stores in 35 countries and jurisdictions. Within the core brand, the company operates three store formats: the first offers an assortment of toys, games, outdoor play sets, learning aids and electronics; the second features a wide selection of products inclusive of apparel for newborns, infants and toddlers; and the third is a mixed-format storefront.

The client was working with a platform to manage the apparel / softlines side of their business which had been in-use for more than 20 years. In order to create consistent and relevant consumer experiences across online and traditional storefronts, the client decided their best course of action was to replace current systems for apparel with a set of Oracle Retail solutions implemented by OLR.

WHAT

The retailer’s existing systems were highly-customized and expensive to maintain, and were not originally designed for apparel. This presented a host of challenges throughout the supply chain, especially surrounding inventory management and allocations. Another key concern was that the legacy platform did not manage Apparel Master Data information in a way that was online-friendly for customers shopping on the company's websites. With current methods, a shopper searching the company's online store for a child's shirt would be presented with every single size and color-variant as a separate item, making the process cumbersome for the consumer, and contrary to industry best-practices.

The Oracle Retail solution deployed by OLR addressed these issues by improving inventory visibility and management as a foundation for continued growth. It also supported an enhanced eCommerce presence for the retailer’s apparel business.

HOW

OLR brought both experience and a refined methodology for implementing Oracle Retail solutions, partnering with the leading retailer to develop a plan and execute a controlled implementation. The solution set included Oracle Retail Merchandising System, Price Management, Allocations and Store Inventory Management along with redesigning internal business processes.

With these proprietary tools and processes, combined with strong executive support and effective project management, OLR was able to deliver the project on-time and under-budget within an aggressive timeline.

Perhaps most importantly, the team provided a successful Go-Live without disruption to a mission-critical product launch taking place just three weeks after the cutover date.

SUCCESS

The client was able to launch an updated online presence of their softlines business for the all-important Holiday Season within three months of going live on their new Oracle Retail solution. They are also benefitting from enhanced visibility to inventory as it moves through their internal supply chain, improved store allocations and the ability to allocate directly from their import warehouse through regional Distribution Centers. This will allow the company to reduce backroom storage space and reduce the lead time required for store deliveries.

In summary, with the improvements in technology and processes, the client will now be positioned to better meet the demands of their growing import apparel business profitably. With these core foundations in place, the company was able to roll-out a new version of its website—including softlines—which provided a more integrated shopping experience between e-commerce and in-store channels.

 

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