Case Study
Oracle Retail goes live on time and under budget for dressbarn
dressbarn is a leading North American specialty retailer that offers quality career and casual fashion apparel. In early 2006, dressbarn selected the Oracle® Retail application suite as the foundation for a new technology infrastructure platform to support its strong growth and expansion of its brand.
In order to meet an aggressive timeline and budget to implement the new system, dressbarn chose OLR as its solution implementation partner.
Company Overview:
National fashion retailer dressbarn chooses Oracle Retail to aid growth
To support its growth, dressbarn recognized it needed a new merchandising system. The company chose the Oracle Retail suite, a solution that could assist its growth by defining standardised, cost-effective and sustainable business processes throughout its operations. dressbarn also sought to enhance its ability to analyse customer data and identify sales trends so it could improve planning and inventory management processes.
In order to accomplish this goal, dressbarn needed a partner to deploy Oracle Retail within an aggressive timeline and budget. dressbarn chose OLR as its deployment partner for this critical project.
With more than 800 stores across the country, dressbarn strives to maintain a distinctive position in the marketplace by providing its own private labels and contemporary fashions at great value in an environment that is friendly and trustworthy. Dress Barn, Inc. company (NASDAQ: DBRN) operated 821 dressbarn stores in 46 states in July 2007.
Established in 1962 in Stamford, Connecticut, The Dress Barn stock was launched on the NASDAQ Stock Exchange in 1983. Today, dressbarn remains a customer-centric organization that is extremely focused on needs and desires of women in the 21st century. While society and its priorities continually change, dressbarn is poised to respond to these evolutionary trends.
National fashion retailer dressbarn chooses Oracle Retail to aid growth
To support its growth, dressbarn recognized it needed a new merchandising system. The company chose the Oracle Retail suite, a solution that could assist its growth by defining standardised, cost-effective and sustainable business processes throughout its operations. dressbarn also sought to enhance its ability to analyse customer data and identify sales trends so it could improve planning and inventory management processes.
In order to accomplish this goal, dressbarn needed a partner to deploy Oracle Retail within an aggressive timeline and budget. dressbarn chose OLR as its deployment partner for this critical project.
With more than 800 stores across the country, dressbarn strives to maintain a distinctive position in the marketplace by providing its own private labels and contemporary fashions at great value in an environment that is friendly and trustworthy. Dress Barn, Inc. company (NASDAQ: DBRN) operated 821 dressbarn stores in 46 states in July 2007.
Established in 1962 in Stamford, Connecticut, The Dress Barn stock was launched on the NASDAQ Stock Exchange in 1983. Today, dressbarn remains a customer-centric organization that is extremely focused on needs and desires of women in the 21st century. While society and its priorities continually change, dressbarn is poised to respond to these evolutionary trends.
Challenge:
Oracle Retail quickly with minimal business disruption
dressbarn’s deployment project commenced in April 2006 when it engaged OLR as its solution partner. The scheduled go-live date of July 2007 was an achievable but challenging deadline for a project that included merchandising, pricing and data warehousing systems.
dressbarn’s Oracle Retail implementation comprised the Retail Merchandising System (RMS); Retail Price Management; Retail Data Warehouse v12; and Retail Extract Transform and Load (RETL) tool. The project plan called for a “vanilla” implementation that would not modify the base Oracle Retail solution, so dressbarn could take advantage of product upgrades in the future.
This strategy was rewarded halfway through the project when dressbarn elected to implement v12 of the Oracle Retail application suite instead of v11, as originally planned. By eliminating base code modifications, dressbarn was able to change gears quickly and make the switch to V12 without significant impact to the project plan.
The technology platform and upgrade path of V12 were the primary reasons for the switch.
Oracle Retail quickly with minimal business disruption
dressbarn’s deployment project commenced in April 2006 when it engaged OLR as its solution partner. The scheduled go-live date of July 2007 was an achievable but challenging deadline for a project that included merchandising, pricing and data warehousing systems.
dressbarn’s Oracle Retail implementation comprised the Retail Merchandising System (RMS); Retail Price Management; Retail Data Warehouse v12; and Retail Extract Transform and Load (RETL) tool. The project plan called for a “vanilla” implementation that would not modify the base Oracle Retail solution, so dressbarn could take advantage of product upgrades in the future.
This strategy was rewarded halfway through the project when dressbarn elected to implement v12 of the Oracle Retail application suite instead of v11, as originally planned. By eliminating base code modifications, dressbarn was able to change gears quickly and make the switch to V12 without significant impact to the project plan.
The technology platform and upgrade path of V12 were the primary reasons for the switch.
Solution:
Experienced deployment team minimized costs and maximized speed
OLR established a project team that comprised both dressbarn business stakeholders and OLR specialists working as a single group. OLR made a significant investment in the analysis phase to define in detail the required solution before commencing integration and data conversion.
As part of its commitment to a “vanilla” deployment, the OLR-led project team determined that, where there was no major operational disruption it was preferable to change a business process rather than modify the Oracle Retail system. This allowed dressbarn to utilize the best-of-breed processes embedded within the Oracle Retail applications.
Development work for the Oracle Retail integration was performed offshore by OLR's Australian office. As well as minimizing costs, this separation of resources maximized productivity by undertaking development activities offshore during “downtime” in the US.
After the successful go live, dressbarn moved from having an onsite team to engaging OLR Assistsm support services to provide 24/7 assistance using resources from OLR offices around the world.
Experienced deployment team minimized costs and maximized speed
OLR established a project team that comprised both dressbarn business stakeholders and OLR specialists working as a single group. OLR made a significant investment in the analysis phase to define in detail the required solution before commencing integration and data conversion.
As part of its commitment to a “vanilla” deployment, the OLR-led project team determined that, where there was no major operational disruption it was preferable to change a business process rather than modify the Oracle Retail system. This allowed dressbarn to utilize the best-of-breed processes embedded within the Oracle Retail applications.
Development work for the Oracle Retail integration was performed offshore by OLR's Australian office. As well as minimizing costs, this separation of resources maximized productivity by undertaking development activities offshore during “downtime” in the US.
After the successful go live, dressbarn moved from having an onsite team to engaging OLR Assistsm support services to provide 24/7 assistance using resources from OLR offices around the world.
Benefits:
OLR delivers Oracle Retail on time and on budget
OLR delivered the Oracle Retail implementation project on time and on budget, with a smooth transition period.
Dress Barn, Inc. AVP Application Development Nancy Seaboldt said the OLR deployment project had exceeded expectations. “Go live on our recent v.12 Oracle Retail implementation project was smoother than we could have imagined,” she said.
“OLR has the experience that can navigate its customers past problems and deliver the many benefits of Oracle Retail. Now that we’re up and running, OLR continues to support us 24X7 with its OLR Assist support services.”
OLR delivers Oracle Retail on time and on budget
OLR delivered the Oracle Retail implementation project on time and on budget, with a smooth transition period.
Dress Barn, Inc. AVP Application Development Nancy Seaboldt said the OLR deployment project had exceeded expectations. “Go live on our recent v.12 Oracle Retail implementation project was smoother than we could have imagined,” she said.
“OLR has the experience that can navigate its customers past problems and deliver the many benefits of Oracle Retail. Now that we’re up and running, OLR continues to support us 24X7 with its OLR Assist support services.”
